I had the opportunity to attend the annual premier automotive specialty products trade event in the world – SEMA (Specialty Equipment Market Association) Show – which took place earlier this month.
I was informed that it was a really big show. I had no idea just how big.
I caught a cab and asked to be taken to the Las Vegas Convention Center (LVCC).
“You headed to SEMA?,” the cabbie inquired. “I am,” I replied. He then asked me which hall I wanted to be dropped off at. That concerned me.
Little did I know that I was about to face a very long day of walking through what turned out to be a mass of attendees.
The LVCC has some 3.5 million sq. ft. of exhibit space, and that’s doesn’t include all the outdoor areas that SEMA used.
Everything and anything
SEMA’s displays, which covers five halls, are segmented into 12 sections that includes collision repair; tools and equipment; restyling and car accessories; racing and performance; hot rod alley; restoration; trucks, SUVs and off-road; mobile electronics and technology; powersports and utility vehicles; business services; tires, wheel and accessories; and more.
Plus, there’s a New Products Showcase that featured nearly 2,000 newly introduced parts, tools and components, as well as with numerous outdoors displays, exhibits and product demonstrations.
In addition, the SEMA Show, which is not open to the public, provides attendees with educational seminars, special events and networking opportunities.
With the thousands of attendees, I was surprised to learn that the SEMA Show is not open to the general public. It is a trade-only event and only qualified individuals employed within the automotive aftermarket industry may attend.
To say the show is overwhelming is an understatement.
With my first SEMA under my belt, I have learned two very valuable lessons. First, comfortable shoes are a must. Second, when planning booth visits, be aware of what hall the booths are in.
A photo gallery of SEMA 2015 can be found here.