Goodyear rolls out tires-as-a-service program

The Goodyear Tire & Rubber Company is launching a new tires-as-a-service program that builds on its Total Mobility offering. Through this, participants will have access to Goodyear tires with monitoring software, automatic tire inflation services through Aperia Technologies, tire service, and more.

“Goodyear’s tires-as-a-service offering is an evolution of our Total Mobility offering, providing a new solution for customers who require end-to-end tire management,” said Gregory Boucharlat, vice president, Goodyear Tires-as-a-Service. “It extends Goodyear products, services, and solutions by providing one comprehensive, worry-free subscription.”

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This product will be offered to both commercial and last-mile delivery fleets in the U.S. and Europe. Goodyear stated that in pilot programs, the tires-as-a-service offering resulted in an 80% reduction in emergency vehicle breakdown events and a 100% reduction in customer-owned inventory for a last-mile delivery fleet in the U.S. This could have a significant impact on fleet costs, as the 2023 American Transportation Research Institute’s Analysis of Operational Costs of Trucking found that fleets spent almost $1.4 million on tires over the course of 13.6 billion miles driven in 2022. Additionally, tires were the second-most common out-of-service violation in 2023’s Commercial Vehicle Safety Alliance International Roadcheck with 3,172 violations.

"By allowing Goodyear to take care of their tire program with this all-inclusive offering, fleet managers can focus on improving efficiencies elsewhere in their operations," said Michelle Ross, head of Sales and Marketing, Goodyear Tires as a Service. "This end-to-end tire monitoring and service offering can help fleets reduce their total cost of ownership by increasing vehicle uptime, reducing the frequency of tire-related breakdowns and lowering fuel consumption by maintaining proper inflation levels."

The platform offers Goodyear tires equipped with tire sensors for 24/7 monitoring and data collection, as well as customizable alerts for better service coordination. Tires from the program will also include the Halo Tire Inflator, Aperia Technologies’ automatic tire inflation system, on applicable wheel ends and customers will receive access to Goodyear’s service network. This includes roadside assistance whenever needed as well as preventative maintenance.

Due to the comprehensive nature of the program, pricing for the monthly subscription fee requires a longer-term arrangement, Ross explained, so fleets should expect to work with the program for the long haul.