Cooper Tire & Rubber Company announced the launch of Cooper brand truck and bus radial (TBR) tires at the Technology & Maintenance Council (TMC) Annual Meeting and Transportation Technology Exhibition.
Designed and engineered to deliver quality and value, Cooper TBR tires have been developed for fleets to reduce their overall tire program costs and are offered in three series based on application – Pro Series for long-haul; Work Series for regional-haul, pick-up and delivery; and Severe Series for mixed service.
Cooper commercial Pro Series tires are built with proprietary compounds and tread designs that provide a balance of fuel efficiency and long miles to removal, while Work Series tires balance fuel efficiency and tread life with scrub resistant properties. The Severe Series is engineered for the most demanding applications, with tires built to withstand heavy scrub and cut/chip environments. All Cooper brand TBR tires have a full width, four steel belt package to provide the casing integrity needed to handle multiple retreads.
“We are excited to expand our TBR business with the launch of our Cooper brand TBR tire lines. Fleets are continually faced with the pressure of lowering their operating costs, and tires are an area that can have a big impact on meeting those targets. Our North American team of engineers developed the Cooper brand truck tires with a focus on lowering the total cost of ownership for fleets, making these tires an attractive choice,” said Gary Schroeder, Director of Cooper’s Global Truck and Bus Tire Business. “Cooper will also continue to offer the Roadmaster brand, which has provided quality products primarily to owner-operators and trailer manufacturers for more than a decade.”
“We’ve designed and engineered these tires to focus on (larger) fleets," Schroeder added. "We’ve been focused on the trailer side of the market, but with this brand we’re pursuing both truck and trailer."
Cooper brand TBR tires are SmartWay verified for fuel efficiency and are backed by a premium seven-year, two-retread warranty with full replacement value on the first 50 percent of tread life on all Pro Series and Work Series tires. For the Severe Series. if the tire becomes unserviceable during the first 2/32" the tire will be replaced with an equivalent tire.
Two brands serve two different masters - Roadmaster is more for replacement (owner-operator). Cooper will be for fleets.
The new Cooper brand truck tires will be available to commercial tire servicing dealers across the United States and through Cooper Tire’s Fleet Service national account program.
The Cooper brand does not replace the company's Roadmaster brand. The Roadmaster brand is designed more as a replacement tire, according to Schroeder, while the Cooper brand will be geared toward serving fleets.
Tires will be available for purchase beginning May 1.
