OTR's AI-powered TreadIQ platform allows OTR's engineers to input customer preferences for tread styling and performance, and then the system will generate funcitonal 3D tire concepts, according to the company. Along with the 3D model, TreadIQ also creates trade-off analyses to allow performance comparisons between vairous tread patterns, and assess traction, ride quality, handling, and other tire characteristics. Plus, customers can see how their branding fits on tire models in real time.