Daimler Trucks North America
T j Reed Dtna 61697cbbbe77d

T.J. Reed named president of Daimler Trucks Remarketing

Oct. 18, 2021
In his new role, Reed will oversee all activities for DTR, including sales, marketing and distribution, and be responsible for leading the SelecTrucks brand of used semi-truck retailers.

Daimler Trucks North America (DTNA) revealed that T.J Reed has been named president of Daimler Trucks Remarketing (DTR), effective immediately.

In his new role, Reed will oversee all activities for DTR, including sales, marketing and distribution, and be responsible for leading the SelecTrucks brand of used semi-truck retailers. Reed rejoins DTNA from Meritor, where he spent the past five years progressing through various senior leadership roles, most recently serving as VP of global business development for electrification.

“We’re excited to welcome T.J. Reed back to the DTNA team where his industry knowledge, incredible leadership skills, and previous DTNA experience are a perfect complement to the high-performing team in place at DTR,” David Carson, SVP of sales and marketing at DTNA, said. “T.J. is uniquely suited to continue to grow and develop both the Daimler Trucks Remarketing organization and the SelecTrucks brand in the coming years.” 

During his previous tenure at DTNA, Reed oversaw both product marketing and product strategy for Freightliner and Detroit as director of product strategy and, earlier, as director of product marketing. Reed also previously held roles in strategic pricing and sales. He originally joined Daimler in 1998 as a custom application engineer for the company’s line of vocational trucks. 

Beyond his professional contributions to the commercial vehicle manufacturing industry, Reed has routinely mentored and coached young professionals in the industry. Additionally, both Reed and his wife actively support the Rare Kidney Foundation, which focuses on raising awareness, building community and advocating for patients with rare genetic kidney diseases.

Reed holds an MBA from Michigan State University, and earned a bachelor’s degree in business and history from Muskingum University.