The Battle for Drivers: What steps fleets need to take to recruit, retain and plan for their drivers

Dec. 28, 2012
This blue paper describes the circumstances indicating a general lack of interest in a driving career and offers strategies and tactics that trucking firms are using to compete for, develop and retain driving talent.

There will be a severe shortage of drivers unless the trucking industry implements tactics that attract younger drivers. How does a company differentiate itself to drivers as a highly desirable employer for attracting talent? Secondly, once a driver is hired and trained, how does a company retain that employee?

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