The Automotive Aftermarket Industry Association (AAIA) has released a report on Millennials - the generation typically born from the early 1980s to the early 2002s.
Millennials, says the report, are more concerned with technology and advanced ways to communicate than owning a car. Consequently, businesses are having to adjust to the already 40 million Millennials in the workforce who have their own sets of views and preferred work environment.
The report, written by Millennials who have been working in the aftermarket, feature opinions, experiences and strategies to create five steps to make life easier for a shop and its Millennials.
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