Nick Hebert, Cornwell Quality Tools Dealer, found that as a previous tech, it made it easy to talk to customers. Being an avid race fan, a hunter and a fisherman, he can share a lot of his personal interests with customers. “You develop a relationship with the customers,” he notes. “I always try to make conversation with them. I know who hunts and fishes. I know who has babies. The customers seem to appreciate stuff like that.”
He mainly talks about the tools when he visits shops. He sees his role as an educator. “I never push a customer for a sale,” he says.
“It all came pretty natural,” he notes.
