Sales Tip: Taking care of people

Mac Tools distributor Tim Lyons approaches his business with the mentality of helping his customers succeed, and he focuses on building relationships with those customers.

Referring back to his time in the commercial furniture business, Lyons explains “Part of our philosophy was that each sales group was responsible for an architecture firm. We made sure that those (firms) that weren’t busy, we were out helping get new opportunities or projects going, so they remember you.”

“I knew I could do the same thing in the tool business by helping customers out with warranties and information even though they may not have needed new tools.  They remembered me when they did need some tools at a later date,” says Lyons. “Because people still buy from people."