Sales Tip: Getting the appropriate training

Sept. 23, 2015
What Tim Lyons may lack in vehicle repair experience, he makes up for by educating himself on new products.

What Mac Tools distributor Tim Lyons may lack in vehicle repair experience, he makes up for by educating himself on new products and getting the word out to his customers. He makes sure to attend any available training events, to keep himself up-to-date on the products available.

“I’m a big believer in training. I will go to any training event available. You know what happens in baseball to the MVP? He goes back to spring training,” says Lyons. “He was the best baseball player in the world this year; he still goes to spring training next year.

“You need to keep that edge, or you’re going to lose it.”

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