Sales Tip: Strategies to promote tools

Tim Lyons totes and promotes at nearly every stop.
Oct. 30, 2015

Mac Tools distributor Tim Lyons totes and promotes at nearly every stop. He brings in tools to show customers, and walks in with a clipboard that includes a built-in storage compartment where Lyons keeps extra notes and flyers. He uses this clipboard religiously, and has a printout of each day’s stops. He takes notes on orders and keeps track of balances/payments on this sheet.

“As long as you’ve got something to carry in, you’ve got a chance for an opportunity. The funny thing is, everyone always thinks it has to be on sale. We have to have a promo,” says Lyons. “Just walk in and hand them something.”

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