Sales Tip: Treating techs well

Feb. 24, 2016
John Patterson's time as a tech significantly influences how he conducts business with his customers.

John Patterson got his start as a Cornwell Tools dealer eight years ago after roughly two decades as a diagnostic technician. His time as a tech significantly influences how Patterson conducts business with his customers, and he maintains his certification as an ASE-certified master tech to ensure he remains informed on their needs and issues.

“How I deal with customers is how I expected to be serviced as a technician,” he says, adding that he is ritualized and works diligently to treat every one of his customers the same, no matter what. “I try not to forget that, and I have based my business on a couple of influential dealers I’ve dealt with over the years, one being the Cornwell guy I saw when I was still a technician. He was my first district manager.”

Patterson’s efforts certainly have paid off. In addition to having been a member of the Cornwell Century Club all eight years he’s been a tool dealer, Patterson made more than $625,000 in sales last year and has seen his business grow in all but one year since he got his start.

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