Sales Tip: Using technology to communicate

Independent distributor Nathen Arnold’s main motivation for being at the forefront of technology is to stay in constant communication with his customers, versus seeing them only once per week at the regular stops. He sees it as a “new-school” approach.

“Dealers need to find a way to communicate with their customers. Instead of seeing them once a week,” says Arnold. “If you can get those guys communicating with you when you’re not in the shop, that’s what you have to do… You just have to have that open lane of communication.”

“Some guys try to old-school it. But, you’ve got to embrace change and new technology,” continues Arnold.

To get the word out about his website, he distributes flyers that include the website address and a QR code to access the website.

“I’m going to keep them buying all the time. Then, I can still run my regular truck route and handle my truck accounts. It hasn’t hurt me, and it’s a game-changer,” he explains.