Michael Roeth

Executive Director

Mike has worked in the commercial vehicle industry for nearly 30 years, most recently as the Executive Director of the North American Council for Freight Efficiency. Mike is also leading the Trucking Efficiency Operations for the Carbon War Room. Mike’s specialty is brokering green truck collaborative technologies into the real world at scale. He has a BS in Engineering from the Ohio State University and a Masters in Organizational Leadership from the Indiana Institute of Technology. Mike served as Chairman of the Board for the Truck Manufacturers Association, Board member of the Automotive Industry Action Group and currently serves on the second National Academy of Sciences Committee on Technologies and Approaches for Reducing the Fuel Consumption of Medium- and Heavy-Duty Vehicles and has held various positions in engineering, quality, sales and plant management with Navistar and Behr/Cummins.

97645579 | Vitpho | Dreamstime.com
Safety & Technology

Improving day-cab efficiency with aero devices

Jan. 30, 2024
Day cabs stand to benefit as much from aerodynamic devices as long-haul sleeper trucks.
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Emissions & Efficiency

Collaborating for a zero-emission future

Feb. 10, 2023
Expanding trucking’s collaboration network by bringing new folks into the discussion is necessary to make the transition to zero-emission vehicles as smooth as possible.
4837406 | Helen Filatova | Dreamstime
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Emissions & Efficiency

Take the fork in the road to zero

Jan. 30, 2023
The evidence is piling up that a sustainable future relies upon many energy sources. No matter which path to decarbonization makes sense to your fleet, take it, because starting...
Mike Roeth | NACFE
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Battery & Electrical

Building EV infrastructure a boon for trucking

Nov. 23, 2022
Improving the grid will be necessary for electric vehicle adoption, and those electrical components will need to be hauled. That added volume to the marketplace will present opportuniti...
50952302 | Juri Bizgajmer | Dreamstime
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Shop Management

10 fuel-saving tips for the holidays

Oct. 19, 2022
Holidays mean hauling freight and burning fuel. NACFE has 10 tips to get your trucks running above 10 mpg.
22837613 | Gunter Nezhoda | Dreamstime
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Emissions & Efficiency

Zero emission isn't only for big fleets

Oct. 13, 2022
Some may believe the move to cleaner transportation will leave out owner-operators and small fleets because the costs of alternative vehicles and clean diesel trucks are prohibitive...