• 68532922722e7726f31c7a3e Colby Headshot

    Colby McConnell

    CEO

    Colby McConnell is a dedicated and results-oriented executive with over 15 years of experience in sales, customer experience, and operations within the automotive, aftermarket, and distribution industries. Before joining Sonic , he led global sales at APR LLC, an industry leader in aftermarket performance products for Porsche, Audi, and Volkswagen. At Sonic, Colby is focused on expanding market opportunities and increasing market share in the competitive U.S. landscape. His expertise and passion for the automotive sector drive his success in navigating and growing the brand.

    Sonic
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    Colby McConnell
    June 19, 2025
    Investing in your shop’s efficiency doesn’t just mean monitoring your techs’ SRTs, comebacks, and training. It also means making sure they have the right tools easily at hand....