ATEQ appoints Eri Muca as director of sales

ATEQ introduces Eri Muca as the newly appointed director of sales for the aftermarket at ATEQ TPMS Tools.

Muca began his career at ATEQ in 2008 as a leak testing technician, and today holds responsibility as the director of the TPMS aftermarket in the America’s region. He works closely with Bruno Rousseau, global TPMS sales manager and Davy Leboucher, ATEQ North American CEO.

Originally from Albania, Muca graduated with an associate degree in electronic engineering from ITT Technician Institute in Detroit, Michigan. However, he credits his sales and customer service experiences from his childhood business back in his home country of Albania.

“I have been involved in customer service and sales since eight years old, back in Albania," Muca said. "Once Albania became a democratic country, and free from communism, my family started our own business selling home appliances. This business was targeted in two branches: distributors and end users. Therefore, since I was very young, I had a good understanding how to navigate from a distributor to an end user. At that time, my family had the exclusivity right to bring in products from name brands such as: Ariston, Whirlpool, Fujitsu, Deco and more.

"Growing up in the family business environment, I gained a lot real-life experiences early-on that schools cannot teach. I learned about how to build relationships and most importantly, how to run a business. At a very young age I had a strong understand of the phrase, ‘You have to invest money in order to make money.’ That phrase is very important to run a healthy business.”

Muca has been successful in the aftermarket business, building long-lasting relationships and increasing sales through creative and strategic solutions. He thrives on the challenges of the fast-paced aftermarket world, as well as providing the right TPMS solutions for customers and partners. He feels ATEQ provides a dynamic environment for building a dominating team.

“My train of thought is ‘impossible is nothing,'" he said. "My ‘fighter’ personality helps overcome many of the challenges of the automotive aftermarket industry. Moreover, it takes a great team to do great things. I am grateful for the opportunity to work employees, partners and customers of different cultures as I believe everyone’s input makes our tools and services better. As long as we continue to improve and provide the right solutions for our customers and partners, we will continue to dominate the TPMS market.”