IMR Inc. publishes insight on cell phone usage in bays at independent repair shops
IMR Inc. released its latest findings regarding cell phone usage in bays at independent repair shops.
Research shows that 99.6 percent of automotive repair technicians own a cell phone with nearly half (46.4 percent) also owning a tablet or iPad. Of these devices, 57 percent will end up in the technicianās working bay as a part of their daily toolkit.
87.4 percent of technicians are actively using their cell phones for work in the bay to access the following: technical information, technician manual sites, catalog information, parts manufacturer websites for technical or product information, ordering parts, and watching training or instructional videos and content.
Overall, more cell phones are used in repair shops with one to three bays across all categories, while technicians in shops with eight or more bays use their cell phones less overall, but approximately twenty percent more for ordering parts.
āSmartphones and tablets play such an important role in how so many industries are doing business,ā said Bill Thompson, president, IMR Inc. āThe automotive aftermarket is by no means immune to this trend. Technicians have more access than ever to the important information they need to provide excellent service, and itās critical for parts manufacturers, distributors, and shop owners to understand how reaching technicians is changing in this digital age.ā
With parts ordering being a critical function of cell phone use in the bay, technicians ranked the overall visual quality of parts manufacturerās websites as follows: 83.5 percent answered āgood,ā 13.7 percent answered āexcellent,ā 2.8 percent answered āfair,ā and none ranked quality as āpoor,ā to show that technicians are satisfied with the way that parts manufacturerās websites are rendering on mobile or handheld devices.
When using social media platforms, technicians are most active on Facebook and YouTube, followed by Twitter, Instagram, and LinkedIn. Snapchat and Pinterest are not popular amongst technicians, with four percent stating that they are not active on any social media platforms.
