Fullbay unveils AI tools, Mitchell 1 integration

Fullbay's shop management platform got a boost with new integrations with Mitchell 1 and Motor, as well as adding new AI and payment features.
June 4, 2025
6 min read

PHOENIX—According to Scott Gordon, VP of product at Fullbay, building a shop management platform for the heavy-duty repair sector is “like ordering pizza for thousands of my closest friends,” because Fullbay users range from the “lone wolf mobile repair customer” to large enterprises with several locations.

They all have different wants and needs, and sometimes their preferences contradict one another, so “it's kind of impossible to order one pizza that everybody in the room is going to want,” he told attendees at the 2025 Diesel Connect conference in Gila River Resort & Casino - Wild Horse Pass, in Chandler, Arizona.

About the Author

Alex Keenan

Alex Keenan is an Associate Editor for Fleet Maintenance magazine. She has written on a variety of topics for the past several years and recently joined the transportation industry, reviewing content covering technician challenges and breaking industry news. She holds a bachelor's degree in English from Colorado State University in Fort Collins, Colorado. 

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