Eight strategies to attract and retain diesel technicians

This Thanksgiving, many shops are likely grateful for their technicians, especially as the technician shortage continues to make hiring difficult for this important position.

According to a recent American Transportation Research Institute (ATRI) report, the diesel technician shortage is significant: "65.5% of shops were understaffed in 2025 with an average of 19.3% of positions unfilled." This is likely going to be an uphill battle for some time as the Bureau of Labor Statistics (BLS) Occupational Outlook Handbook projects more than 26,000 job openings for diesel technicians and mechanics each year from 2024 to 2034. Yet trade schools only supply about 10,000 candidates each year.

This kind of shortfall means many fleets need to both keep their current technicians but also recruit new and experienced workers alike. Here are eight ways to do that.

1. Position it as a career, not just a job

Just like most workers, technicians want growth, not dead-end jobs with no path to career advancement or greater benefits. So, to help increase recruitment, highlight advancement opportunities, structured training, and certifications. Consider sponsoring courses or offering tuition reimbursement, and share the stories of techs who moved into leadership roles. This resonates with younger candidates seeking stability, purpose, and a career path.

2. Competitive compensation still counts

Of course, pay always matters, but so do benefits. Benchmark what you're offering against competitors and then tailor your packages to experience, again giving technicians the chance to earn more for their loyalty. Beyond salary, also consider what you can offer in terms of health coverage, retirement plans, tool allowances, and even sign-on bonuses. These perks can tip the scales for candidates comparing offers.

3. Showcase technology

Another way to increase recruitment and retention is to highlight the supplies in your fleet or shop. After all, today’s technicians aren’t just wrench-turners; they’re tech-savvy problem solvers. Promote your investment in diagnostic software, advanced tools, and telematics, and use visuals and videos to show the modern, high-tech environment they’ll work in.

4. Flexibility wins

Work-life balance is a priority for younger workers. Flexible shifts, compressed workweeks, or predictable scheduling can all help make your shop stand out and help keep your technicians with you as they move between life stages. Highlight these options in job postings and interviews, and be sure to consider your technicians' scheduling requests and work with them so they can both get their hours and be there for the people that matter most to them.

5. Streamline the application process

A clunky application process can cost you talent when they're not willing to complete a 10-page application. Be sure to simplify online forms, enable mobile-friendly submissions, and communicate promptly. Automated status updates and personal outreach can also show respect for candidates’ time.

6. Optimize your digital presence

You'd never let your shop or fleet have a slovenly front office, so be sure your digital presence gets the same treatment. Your website and social media are your recruiting storefront, so share behind-the-scenes content, employee testimonials, and career paths to make it pop. Make sure your careers page is easy to navigate and reflects your company culture.

7. Leverage employee referrals

Your team knows the industry. Incentivize referrals with bonuses or recognition programs. A trusted recommendation often leads to a better cultural fit and higher retention.

8. Partner with schools and training programs

Build relationships with vocational schools and offer internships or apprenticeships. Attend career fairs, provide guest speakers, and donate equipment. These efforts position your company as a leader in workforce development.

Complexity makes the situation even more concerning

As trucks become more complex, the need for skilled technicians grows exponentially. By implementing the strategies listed above, fleets can secure the talent they need to keep operations running smoothly.