Hold a "tool party" for the spouses

Carrie Lake, a MAC Tools distributor based out of northeast Michigan, came up with a promotional idea of her own. She plans to have a "tool party" for the wives and girlfriends of her mostly male customers.

Lake told her customers to tell their wives and girlfriends to come and see tools to get their partners for Christmas, and the response has been great. At the party she serves refreshments and displays tools. "I think it's going to go over really well," she says. "If nothing else, it'll be a fun party."

Plus, tool "gifts" are paid in full without credit terms!

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