Q: Customer reward programs are common these days but not so much in the auto repair industry. Do you have a solution or process to reward your loyal customers?
A: In short, I do! As small business owners, we tend to chase new customers and invest in advertising that can net a very small rate of return. Yet, it’s our most loyal customers who are our best salespeople, which is why I created a digital Rewards and Referrals program. It’s simple to use and executed the way a rewards program should be with not burdening your customer with details to remember and another card to carry.
Chris Cloutier has been working in the automotive repair industry for eight years as co-owner of Golden Rule Auto Care and operates two locations in the Dallas area. He is also the founder and chief architect of autotext.me, a digital tool that helps automate and streamline communication, workflow and Digital Vehicle Inspections (DVI) for auto repair shops. Chris gets asked often about the new digital landscape that is changing shop operations and draws from his own experience as a shop owner and software developer to address the topic.
