Yokohama posts sales increase from first nine months of 2025
The company’s revenue from the first three-quarters of 2025 were largely driven by tire sales. The company anticipates the full impact of tariffs to be around $90 million.
Yokohama Rubber Co. Ltd. posted $5.6 billion in sales during the first nine months of 2025. It also posted $594.6 million in operating profit during the first three quarters of the year, representing an increase of 6.9% from this time last year.
More specifically, the company saw significant gains in its tire sales business. For example, the original equipment channel saw “saw increases in new vehicles using Yokohama tires in Japan and in North America" in the SUV and CUV segments, according to Yokohama officials.
Meanwhile, Yokohama’s off-highway tire business expanded both its OE and replacement sales as well. Here, OE sales for Yokohama’s AG and material handling businesses showed a growth rate of 103%, while replacement sales grew by 107% compared to last year. Yokohama credited this growth to “investing in products, technology, and distribution” with a “local-for-local strategy.”
In North America, Yokohama Tire Corp. added 100 tire sizes to the Geolander A/T G018 light truck tire line in Q3. These new sizes include 33 Euro-metric and P-metric sizes that go with 67 LT-metric sizes. However, Kevin Nguyen, Yokohama’s manager of product planning, said the company expects to add more A/T4 sizes soon.
Going forward, Yokohama reported that it will leverage artificial intelligence and “simulation technologies” to speed tire development, while also keeping an eye on emerging car manufacturers.
The company does anticipate tariffs will have impacted its business by about $90 million. It said it would cover these impacts by raising sales prices and sales volume, as well as “making internal improvements.”
