Stellantis' rebuilding strategy starts with putting fleets first
After a transitional period, Stellantis, the parent company of Ram, Jeep, Dodge, and Chrysler, is working to refine its fleet solutions business. In particular, the company has stated it wants its Fleet and Business Solutions to deliver more value for its customers before, during, and after they buy a vehicle.
“We want to start telling our story about fleet [offerings],” Jake Aumann, VP of commercial sales at Stellantis, said. “We think we have a real good opportunity to let the world know about how good Stellantis fleet products are.”
Finding leaders to guide the fleet vision
The refinement of Stellantis’ fleet strategy comes after a transitional period for the segment, including adding and removing new leadership to its commercial vehicle business. For instance, in February 2024, Stellantis appointed Jeff Kommor as SVP of commercial sales, with the mandate to renew the brand’s focus and unlock an untapped side of the company’s commercial/fleet business, Ram said. In March of the same year, Kommor said his goal was to “crush” Ford at Work Truck Week. But less than a year after his appointment, Komor moved to the retail side of Stellantis sales instead.
Then in March 2025, again at Work Truck Week, Dave Sowers, the director of Ram Professional operations, told FM affiliate FleetOwner that Ram Professional was focusing on product development, including fleet business offerings, which would be more of a Stellantis-wide solution, hinting at further development for the brand.
“We've got a lot of resources within [Stellantis] that we're trying to bring to bear on the commercial marketplace, and that includes Stellantis Financial Services,” Sowers said. “That's not like a light switch. You've got to grow that business.”
In April 2025, Michael Ferreira also joined the fleet team as SVP of U.S. fleet sales for Stellantis.
Then, at the end of May 2025, Stellantis selected a new CEO, the former COO of Americas, Antonio Filosa. He took the reins as of June 23, with a focus on quality. His direction could have influenced the further shifts the company’s fleet business took, including bringing Ram, Jeep, Dodge, and Chrysler to the fleet business alongside Ram Professional.
In August 2025, Jake Aumann, VP of commercial sales at Stellantis, said Stellantis Fleet and Business Solutions would provide support to the fleet segment, particularly with the inclusion of so many of the company’s brands for the segment.
“The Stellantis fleet team—we work with all the fleet management companies,” Aumann said. “Then we have local teams that are in each market that work with fleet management companies, work with our local dealers, and work with customers directly so that we can make sure that the customer has a full menu of options... Stellantis Fleet and Business Solutions is all-encompassing. We touch all the brands.”
The new Jeep Cherokee
To help pursue its fleet service goals, Stellantis recently unveiled the Jeep Cherokee, a mid-size SUV. The vehicle was designed to provide more standard equipment, cargo space, and fuel economy and efficiency, as well as plenty of safety features.
The SUV features a Stellantis 1.6L turbo-four hybrid powertrain, giving it a range of 500 miles on a single tank of gas and 37 miles per gallon. It also features an increased towing capacity of up to 3,500 lbs., as well as 30% more cargo space than the previous generation, Stellantis said. Finally, there’s an extra inch of space in the back seat for added legroom.
For safety features, the Jeep Cherokee has 140 available security features. Those that come standard include a full-color digital instrument cluster, a passive entry system, rain-sensing windshield wipers, automatic emergency braking with pedestrian and cyclist identification, intersection collision assist, blind-spot monitoring with rear cross path, drowsy driver detection, and Active Driving Assist.
Other options available to drivers include a dual-pane sunroof, a 360-degree camera, digital rearview mirror, heated rear seats, and turn signal active blind spot view.
Finally, to better suit fleets, Stellantis is offering many of these features “unbundled,” so they can only pay for what they want.
Defining the fleet vision
After the many leadership transitions, Stellantis now appears to be putting in the legwork to grow the business overall.
Stellantis told FleetOwner that each of the company’s brands is working on more fleet-focused products, and the company has more than doubled its fleet support staff and fleet after-sales support staff. While the company has not reported any more strategies for success yet beyond buffing their support staff and leveraging relationships with brand dealers, Aumann reiterated that Ram Professional would be focused on products, particularly those catered toward trade businesses.
Meanwhile, Stellantis is still widening the focus for its Fleet and Business Solutions segment.
“What we want to do with Stellantis Fleet and Business Solutions is really take it to the next level, and not just have a Ram Professional,” he explained. “When you talk about Stellantis brands, you have something that you are able to say ‘Stellantis X’, and it'll integrate not just Ram Professional but all of those other brands as well.”
This means that vehicles from other Stellantis brands will be integrating fleet-preferred options, while other vehicles, such as the new Jeep Cherokee, will allow fleets greater flexibility to choose the features they want. All this is to say that with new leadership in place, Stellantis appears to be investing in its fleet services overall.
“It’s a lot like buying a house,” Aumann said of Stellantis Fleet and Business Solutions. “It’s got great bones; you just need to fix some of the insides.”
About the Author

Jade Brasher
Senior Editor Jade Brasher has covered vocational trucking and fleets for the past five years. A graduate of The University of Alabama with a degree in journalism, Jade enjoys telling stories about the people behind the wheel and the intricate processes of the ever-evolving trucking industry.