Western Express
65e7525db88b16001eeee221 Western Express Motive Ai Dashcam

Western Express to leverage Motive’s AI Dashcam

March 6, 2024
The 3,600-vehicle fleet will be using Motive's AI Dashcam to enhance their driver coaching and event recording processes.

Western Express is equipping its 3,600 vehicles with Motive’s AI Dashcam. In particular, the fleet is looking to leverage the technology to facilitate driver coaching and prevent safety events.

“In Motive we have found a partner whose values align with our company’s core values of Be Safe, Be Driver Friendly, Think Big, Expect Excellence, and Take Care of Each Other,” said Daniel Patterson, director of Safety at Western Express. “We’re already seeing significant improvements in keeping our drivers safe and prepared. Motive’s AI features bring our ability to alert unsafe conditions and proactively coach to a new level, keeping our drivers safer and our liability lower.”

Read more: All AI dashcams the true winner in technology comparison study

Motive’s technology will work alongside Western Express’ collision mitigation systems to assist with challenges such as driver fatigue and distracted driving. They will leverage the dashcam’s video quality and AI features for driver coaching and risk management, as the AI Dashcam can recognize over 15 safety events and tailor its AI models according to a fleet’s needs.

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