“If you’re a people-person, you can do just fine,” Ben Aurich says.
Even though he established his business in February 2015, and hence didn’t make any sales for the first six weeks of the year, Cornwell Tools dealer Ben Aurich has been among the top tool dealers at Cornwell. As of December 2015, he was 33rd nationally but rose as high as seventh earlier in the year.
Aurich credits his strong start as a tool dealer to his ability to work with different types of people. “This business is just people. If you’re a people-person, you can do just fine,” he says. “You’ve got to be able to talk to the 18-year-old tech student. You’ve got to be able to talk to the 55-year-old guy who’s going to be retiring.”
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