Bendix outfitting shops with new brake promotion for techs

Now through December 31, 2010, professional technicians who purchase qualifying Bendix products not only are providing a servier to their customers, but also can outfit their shops with new items.

At three different times throughout the year, the Bendix brand will reward its technician customers with some of its most popular shop items – like counter stools, brake cabinets and trash barrels.

• May 1 – Aug. 31, 2010: Shops that purchase $400 worth of qualifying Bendix premium disc pads and/or shoes will receive a Bendix-branded cabinet.

• July 1 – Oct. 31, 2010: Shops that purchase $300 worth of qualifying Bendix premium disc pads and/or shoes will receive a Bendix-branded counter stool.

• Sept. 1 – Dec. 31, 2010: Shops that purchase $200 worth of qualifying Bendix premium disc pads and/or shoes will receive a Bendix-branded trash barrel.

Professional technicians interested in participating in the promotion should contact their Bendix distributor or local sales representative. Qualifying disc pads and shoes are: Bendix CQ®, Bendix® TitaniuMetallic™ II, Bendix® IQ®, Bendix® CT-3®, Bendix® Fleet MetLok® and Bendix® premium brake shoes.

Bendix CT-3 ceramic brake pads are specifically formulated to offer superior performance compared to semi-metallic disc pads. The company says the raw materials used in the CT-3 pads help eliminate noise and reduce dusting. The TitaniuMetallic II pads virtually eliminate the need for the traditional break-in period, according to Bendix, because instead of the traditional 200 stops, the TitaniuMetallic II coating wears away after approximately 50 stops, leaving a premium quality Bendix semi-metallic brake pad.

“Our premium branded items are always a hit with our customers,” says Jim Kelley, Director of Sales, North America for Friction Materials LLC. “This promotion is a great way to offer them the high quality items needed for their shop.”

For more information, send an e-mail to [email protected].