Rotary Lift

Madison, IN 47250


About Rotary Lift


2700 Lanier Dr.
Madison, IN 47250

More Info on Rotary Lift

Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand. With an uncompromising commitment to product quality, testing and safety, Rotary Lift’s products have achieved the reputation as the world’s most trusted lifts.                                                         

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief Automotive Technologies, Forward Lift, Direct-Lift, Hanmecson, Revolution Lift, Elektron, Blitz and nogra. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services. Rotary Lift is a GSA contract holder, GSA contract #GS-07F-8953D (Dover Industries, Inc., DBA Rotary Lift).


Rotary Lift
Rotary Lift R3AC Series A/C Recharging Machines
Shop Equipment

Rotary Lift R3AC Series A/C Recharging Machines

April 11, 2023
The Rotary Lift R3AC Series A/C Recharging Machines are designed to automatically service the refrigerant in vehicle air conditioning systems. The product line provides professionals...
Shop Equipment

LT33A Air-Hydraulic Lift Table

Feb. 13, 2023
The Rotary Lift LT33A Air-Hydraulic Lift Table is designed to service batteries on hybrid and electric vehicles. The LT33A single section scissor lift design has a wide, stable...
Shop Equipment

XA12 Alignment Scissor Lift

Jan. 23, 2023
Ideal for small service bays
Rotary Wide Smart Lift
Shop Equipment

Rotary unveils redesigned in-ground lift

April 11, 2022
The new Wide Smartlift is designed to work with current and next generation vehicles as it delivers nearly 50% more unobstructed under-vehicle space for easier service.
Rotary Lift R1090
Shop Equipment

R1090 Pro 3D Alignment System

Nov. 10, 2021
Tower-free design

Articles & News

Photo courtesy of Rotary Lift

Tool Review: Rotary Lift Flex Max

Aug. 9, 2019
The reviewer says this lift is an upgrade from his old one, and he hasn’t looked back.
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Tool Review: Rotary Lift Flex Max

Aug. 6, 2019
The reviewer was impressed by how much the lift increased his shop’s efficiency.
Photo from Rotary Lift
Mod30 Dump Truck
Shop Equipment

Tech Tip: 10 considerations for buying a vehicle lift

April 9, 2018
Before committing to a specific brand of vehicle lift, consider these factors to ensure maximum performance, support and success.
Machflex Tech With Remote
Shop Equipment

Tech Tip: Remote-controlled lifts can increase heavy-duty shop productivity

Sept. 11, 2017
The remote lets a single technician operate the lift while walking around the vehicle and bay, instead of two technicians.
Photo courtesy of Rotary Lift
Key considerations when acquiring a vehicle lift include ALI certification, making sure the lift can properly handle the vehicles to be serviced, safety-enhancing technology and accessories.
Shop Equipment

Lift Safety Starts With You

Aug. 10, 2017
Research prior to purchasing a lift can help keep those who use it safe.
Servicing Bus On An Inground Rotary Lift
Shop Equipment

Tech Tip: Keep experienced diesel mechanics working longer

July 6, 2017
As competition heats up for experienced heavy duty technicians, and there are fewer replacements available, it’s crucial to keep senior truck mechanics productive and on the job...

Videos & Resources

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Shop Equipment

VIDEO: Rotary R501N Speed Changer HD Demo

Sept. 10, 2018
Rotary Lift gives a video demonstration of the R501N Speed Changer HD.
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Shop Equipment

VIDEO: Rotary R145 Tiltback Tire Changer Demo

May 30, 2018
See the Rotary R145 Tire Changer in action.
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Shop Equipment

VIDEO: Top 10 Best Selling Rotary Lift Accessories

May 14, 2018
In this video, Rotary will take a look at the top ten best-selling lift accessories.
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Shop Equipment

VIDEO: 90 Second Know How: Inground Daily Care and Maintenance

Jan. 29, 2018
This video teaches shop managers and technicians proper inground lift daily care and maintenance.
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Shop Equipment

VIDEO: 90 Second Know How: 2-Post Daily Inspection

Nov. 14, 2017
In 90 seconds learn how to perform a daily inspection on a 2-post lift.
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Shop Equipment

VIDEO: Rotary V-REX Vertical Rise Drive-On Lift

May 1, 2017
This video introduces how the V-REX vertical rise lifts from Rotary Lift service the largest vehicles in a new space maximizing design.

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All content from Rotary Lift

Vsg Rotary R1200 Tirechanger
Shop Equipment

R1200 Leverless Pro Tire Changer

July 6, 2021
Offers variable speed control
Rotary R1065 60bf955c63258 (1) Web
Diagnostic & Repair

R1065 Mobile Tablet Aligner

June 8, 2021
Tablet-operated wheel alignment system
Shop Equipment

ARO22 High-Capacity Alignment Lift

Feb. 14, 2020
The Rotary Lift ARO22 High-Capacity Alignment Lift features an open-front design and is engineered for both cars and commercial vehicles up to 22,000 lbs. The alignment-ready ...
Rotary Aro222 Alignment Lift
Shop Equipment

Rotary Lift announces AR022 Alignment Lift

Feb. 14, 2020
The AR022 is capable of servicing Class 5 vehicles weighting up to 22,000 lbs, according to the company.
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Shop Equipment

Flex Max

June 25, 2019
The Rotary Lift Flex Max is a wireless mobile column lift, powered by RedFire, that can be operated exclusively by remote control or via controls located on every column. The ...
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Opportunity on the rise for service departments

April 10, 2019
With the rise in repair demands, fixed ops teams should be focusing on strategies to increase car count and maximize technician productivity.
R1000 Clamp

Guest Blog: Let’s get it straight: Alignment for heavy duty rigs saves money

April 10, 2019
You no longer need to calculate the benefits of taking a truck off the road for an alignment versus the benefits of keeping it rolling (and possibly wobbling) down the road without...
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Big data could be a big problem for repair shops

April 10, 2019
Obviously, most manufacturers provide dozens (if not hundreds) of data points through the OBD, but it’s not a requirement—and that should make you pay attention.