Direct Lift

Madison, IN 47250


About Direct Lift


996 Industrial Dr.
Madison, IN 47250
(866) 347-5438
(812) 273-7315

More Info on Direct Lift

Direct Lift is America’s leading hobbyist lift brand. The company offers a variety of competitively priced car, truck and motorcycle lifts for the home enthusiast, hobbyist, restoration facility or professional mechanic. Direct Lift is the official lift of the Barrett-Jackson Auctions.

Direct Lift is a Vehicle Service Group (VSG) brand. VSG comprises eight major vehicle lifting and collision repair brands and has operations and ISO 9001 certified manufacturing facilities worldwide. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.


Redesigned Direct Lift Home Page
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Direct Lift upgrades its website

March 27, 2014
Improved website offers interactive features for lift users.
Two-Post Lift, No. DL9
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Two-Post Lift, No. DL9

March 14, 2013
Direct Lift's Two-Post Lift, No. DL9, comes as a two-post automotive lift designed to give hobbyists and small shop owners more options than ever before. The 9,000-pound capacity...
Barrett Show 2012 6 10850380
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Direct Lift continues as Official Lift of Barrett-Jackson Auctions in 2013

Jan. 8, 2013
This marks the second consecutive year as official lift for Barrett-Jackson Auctions
Lisa and Donald Oettinger of Henderson, NV, were the grand prize winners in Direct Lift’s Facebook contest
Chassis, Body & Cab

Direct Lift gives away vacation to Vegas

Oct. 12, 2012
Lisa and Donald Oettinger of Henderson, NV, were the grand prize winners in Direct Lift’s Facebook contest

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Lisa and Donald Oettinger
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Direct Lift gives away trip for two to Barrett-Jackson Las Vegas auction

Sept. 28, 2012
Prize included passes to the auction, $500 spending money and three nights at Mandalay Bay Resort.
Directlif 10166380
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Aug. 20, 2010
Restoring car and truck bodies is easier and more ergonomic with the Rotisserie lift from Direct-Lift. The Rotisserie provides a full 360 degrees of movement and is fully adjustable...