Labatt Breweries taps Volvo VNR Electric trucks for beverage transport

The Canadian company will keep 10 VNR electric trucks on tap to reduce their greenhouse gas emissions while still letting the good times flow.

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The Volvo Group

Dec. 13, 2024

2 min read

675a034de3e2515f58d40d5a Volvo Vnr Labatt Truck

Volvo Trucks North America supplied Labatt Breweries, located in Canada, with 10 Volvo VNR Electric trucks. Labatt will use the vehicles to transport their beer and ready-to-drink-beverage products from distribution centers in Montreal and Bois-des-Filion throughout Montreal and along the north shore of the city.

“We have seen increasing demand for battery-electric vehicles (BEV) in Canada, particularly in Ontario and Quebec, helping customers make progress towards their decarbonization goals by adopting BEVs,” said Matthew Blackman, managing director for Canada, Volvo Trucks North America. “We are proud to support Labatt’s leadership in sustainable transportation solutions and their commitment to minimizing their environmental impact with these zero-tailpipe emission trucks.”

Labatt’s trucks have a four-battery configuration for a range of up to 230 miles on a single charge, and will operate daily on routes of 31-68 miles (51-110 km). To support their new vehicles, Labatt also developed onsite charging infrastructure at their distribution centers.

As for the drivers for these vehicles, GSH Camions Volvo Montreal, one of Volvo’s certified electric vehicle dealers, led driver training so that Labatt’s employees could maximize range on their vehicles. Additionally, GSH also helped Labatt handle funding opportunities to reduce their initial investment, primarily through the Incentives for Medium- and Heavy-Duty Zero-Emissions Vehicles (iMHZEV) program and Quebec’s Écocamionnage program.