DECKED relaunches Dad Time Off program

The company will reimburse 100 fathers up to $500 for a day off, citing survey data showing many working dads miss family events because they cannot afford to take time away from work.

DECKED has reopened applications for its Dad Time Off (DTO) program, which reimburses selected fathers for a day's worth of lost wages so they can spend time with their children.

The company said it will again select 100 fathers across the U.S. to receive up to $500 each through the initiative, which returns for a second year ahead of Father's Day.

Alongside the program announcement, DECKED released findings from a survey of more than 1,000 U.S. fathers examining the impact of work schedules and financial pressures on family time. According to the survey, 65% of respondents said they have missed an important event or activity involving their children because of work, while 54% said they could not afford to take the necessary time off.

The survey also found that nearly one-quarter of fathers reported missing a child's birthday party due to work commitments during the past year.

"Last year, 100 fathers were able to make special memories with their kids through this program, but the problem has not gone away," said Bridget Noonan, senior brand director at DECKED. "Too many working dads are still missing important moments because they cannot afford to take the time off. We hope DTO helps raise awareness and pushes more employers toward flexible time off policies that make it easier for parents to show up for their families."

Financial concerns were particularly pronounced among blue-collar workers and younger fathers. Nearly half of blue-collar dads surveyed said taking time off to spend with their children creates financial stress, while Gen Z fathers reported the highest levels of concern about lost income when stepping away from work.

Nominations for the 2026 DTO program are open through June 21 here. Individuals may nominate themselves or another father, with recipients receiving reimbursement intended to offset a day's lost wages while spending time with family.

According to DECKED, recipients of last year's program used their day off for activities including fishing trips, outdoor recreation, family travel, and other events with their children.

Sign up for our eNewsletters
Get the latest news and updates