Become a hiring ad wizard with Technician Find's new AI tool

When working to hire new techs for the shop, job ads are a shop’s first line of attack in making sure that techs know they have an open position and that they find the right person to fill it. But of course, this requires that a shop’s ads don’t get lost in the noise of hundreds of other posts on any given job board.

“If techs don't read your ads, you're dead in the water,” said Chris Lawson, founder of Technician Find, a job-sourcing company for shops. “Ads that don't get read, don't get applications.”

Now, Technician Find has launched a new AI-powered tool to help shops hire the techs they need, primarily by helping shops fine-tune their job ads. The free-to-use tool, the Tech Ad Tuner, can analyze the job ads shops have already created and suggest improvements, highlight strengths and weaknesses, and even generate job descriptions for shops.

“The Tech Ad Tuner is a custom Generative Pre-trained Transformer (GPT), which means that we basically gave it an exclusive data set of the best performing ads we've run over the past seven years and the real-world feedback we've received from technicians about what they like and don't like about shops,” Lawson explained.

According to Lawson, this makes the Tech Ad Tuner’s results stronger than those using generative AI, such as ChatGPT, because it pulls from focused, proven data instead of any and all job ads from public platforms, some of which may be mediocre at best. Instead, by using stronger data from ads that Technician Find knows work, the Tech Ad Tuner can help shops get more applications and hire faster, largely by ensuring that a shop’s ads are attractive to technicians who share the shop’s values and core beliefs.

To do this, the Tech Ad Tuner can tell shops when their headlines or job titles are too boring to get a tech’s attention, or when their ads have too many buzzwords and sound more like a press release than a real job ad from a shop.

“It also points out when the ads are too focused on the shop and don’t talk enough about what really matters to technicians,” Lawson added.

But the tool doesn’t only criticize shops’ work. It will also highlight “when the ads hit on all cylinders by painting a vivid picture of how the technician’s life can be transformed by [their] unique shop culture and a comprehensive listing of benefits,” he said.

Additionally, Laswon added that shops can use the Tech Ad Tuner to assist with several parts of the recruitment process, from figuring out how to set up hiring campaigns, create interview questions, how to handle ghosting and no-shows, and even decide where to post ads.