Brightmerge launches upgrades for EV optimization platform

Brightmerge has released a new version of the company’s business performance optimization platform designed to model sales, design, optimization, and operation of EV fleets.

“Lengthy decision-making processes, unreliable public EV charging infrastructure, volatile electricity markets, disconnected EV and energy system packaging, and non-profitable EV transition projects hinder the rapid progress needed to decarbonize global economies,” said Daniel Schwab, founder and president of Brightmerge. “We’ve automated complex processes for the planning and optimization of EV fleet transition programs, minimizing the risks that have plagued this industry until now.”

Planning for charging infrastructure and vehicle total cost of ownership are some of the larger pitfalls concerning fleet electrification, enough so that the past year saw a decline in interest in electric powertrains. A recent Bloomberg article predicted that there’s likely to be a slowdown in global EV sales growth rate, reportedly from 33% in 2023 to 21% in 2024, and Calstart’s report “Zeroing in on Zero-Emission Trucks” also noted that the number of new ZET models coming to market tapered off in 2023. More specifically, there were 9,842 more cumulative total zero-emission transportation (ZET) deployments from 2021 to 2022, but only 6,088 more from 2022 to 2023.

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However, Bloomberg’s research suggested that regulation changes in Europe and China, better battery technology, reduced costs, and the addition of more EV charging infrastructure will increase EV deployment through 2025 and 2026.

To prepare for this increase, Brightmerge’s platform includes a sensitivity analysis feature that examines the long-term profitability for EV integration by reviewing project cost and financial opportunity data. These findings are then offered through various techno-financial reporting options, along with automated sustainability reporting. Such reports can include automated carbon emissions calculations and financial report generation based on a fleet’s vehicle type, energy and battery requirements, and vehicle utilization data. Finally, Brightmerge’s platform can also offer recommendations for vehicles and microgrid deployments depending on a fleet’s energy sources and charging infrastructure needs.

“There’s an opportunity cost in not making the transition to EV now,” argued Aviram Hadash, CEO of Brightmerge Israel Ltd. “With significant grants, incentives, and tax breaks to consider, as well as regulation advancing full transportation electrification, delaying this transition may become more costly to stakeholders. Brightmerge can help companies can make this shift confidently and profitably without compromising service levels.”