Tire Group International (TGI) has announced an agreement with Haohua Tire to market and distribute the Lanvigator tire brand across the U.S.
As the exclusive distributor, TGI will spearhead all marketing initiatives and ensure Lanvigator tires are stocked in its U.S. distribution warehouses. Additionally, the company will offer a direct factory program to wholesale distributors nationwide. Lanvigator's lineup, which is now available for order, includes over 300 SKUs of passenger and light truck tires with plans to expand the portfolio with truck and bus radial tires by late 2025.
“Lanvigator has had a limited presence in the U.S. market in recent years,” said Mark Lindsey, chief strategy officer at TGI. “We’re thrilled to reintroduce the brand, especially now that it’s been completely revitalized. With production in a state-of-the-art manufacturing facility that will have an annual capacity of more than 14 million units by the end of 2025, we’re confident in our ability to support our dealer network and drive significant growth.”
TGI's role in preparing Lanvigator for its U.S. debut included developing tire model names, creating a U.S.-centric website, and designing the brand’s marketing materials and color palette.
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Tiger Wang, president of Haohua Tire, expressed his enthusiasm for the partnership. He said:
“TGI is the perfect partner for our Lanvigator brand. Our longstanding relationship has proven their expertise and dedication. With their exceptional marketing capabilities and stellar reputation in the global tire industry, we are honored to collaborate with them in the U.S. market.”
