As it looks to usher in a new era of advanced, customer-centric fleet management and telematics solutions, Zonar has appointed Rob Consoli as CEO. Consoli, who has served as Zonar’s chief revenue officer since January, replaces Charles Kriete, who will stay on in an advisory capacity. Kriete came over from GPS Trackit, which merged with Zonar in 2024. Private equity firm Inverness Graham acquired Zonar for its commercial fleet expertise, particularly in the government and education sectors.

Following the merger, Zonar launched Zonar Ignition, a next-gen, cloud-based fleet management platform that allows managers to receive a unified view of vehicle, driver, and asset data.

Consoli has more than 30 years of experience leading enterprise technology businesses, including executive roles at SAP, OpenText, Liaison Technologies, and others. In his new role, Consoli is expected to help lead the Seattle-based telematics company in providing products that meet modern and future fleets’ digital needs.

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“Fleet operators need more than a telematics product,” said Michael Morrissey, managing partner of Inverness Graham. “They want a partner offering flexible commercial models, solutions that adapt to their changing needs, and clear service commitments that hold Zonar accountable. Rob has the experience and hands-on leadership to make Zonar that partner.”

Zonar stated that, as CRO, Consoli strengthened the company’s go-to-market strategy, expanded channel partnerships, and aligned its commercial organization around customer success.

“The fleet technology industry has spent years trying to fit operators into a standard model — here’s the product, here’s the contract, make it work,” Consoli said. “That’s not how fleets operate. Some fleets need to be up and running in under a week with a turnkey solution, while others have complex reporting requirements and need custom dashboards and tailored work. We’re focused on making that happen with more than telematics; we’re offering a full range of services and solutions that let every fleet get what they need.”