Dave Putits, a Cornwell Tools dealer, told the shops he visited that he would offer flexible payment terms. He found success offering customers 10-week payment terms. For toolboxes, he offers customers 7 percent minimum interest for two years if he deems them creditworthy.
"You can always turn something into a positive sales opportunity if you look at it from a different angle," he notes.
In determining who to give credit to, Putits considers whether or not they would make a down payment on the purchase. He also looks at the person's payment history. He pays attention to whether or not they have a credit card or own their own home. People who have credit cards and own homes tend to be more responsible, he has found.
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The move will strengthen Allison's position with customers in construction, mining, and ag, while allowing Dana to streamline its commercial vehicle product lines.
This month’s issue gets very detailed on keeping your trucks clean, looks at rust and corrosion problems, and chews on the issues related to having a mixed fleet.
