Seagraves introduced a loyalty rewards program that has helped his sales.
Nov. 12, 2014
This past year, Tom Seagraves, Mac Tools dealer in Columbia, MO, introduced a loyalty rewards program that has helped his sales. He punches the customer's loyalty card every time they spend $50. When the card has 10 punches ($500), Seagraves credits them $25. "I've had guys come on the truck and have competitions to see who would fill their punch card up first."
The move will strengthen Allison's position with customers in construction, mining, and ag, while allowing Dana to streamline its commercial vehicle product lines.
This month’s issue gets very detailed on keeping your trucks clean, looks at rust and corrosion problems, and chews on the issues related to having a mixed fleet.
