Sales Tip: Selecting customers

Independent distributor Jim Klug keeps a limited customer base.
Sept. 9, 2015

Seeing about 200 customers at 50-60 stops per week, Independent distributor Jim Klug's primary stops include a number of aftermarket auto repair shops, body shops, heavy equipment shops and one gold mine.

Klug keeps a limited customer base, and is very specific on who he chooses to do business with. Many of his customers are the same tech and shop owners he originally saw when running his former franchise route. He’ll add on new customers, mostly by referral.

“If one of my guys goes to work somewhere else, and he and I are buds, I usually will start calling on that shop,” says Klug.

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