Sales Tip: Business on a handshake

Myron Colley puts his trust in people. He follows the mantra of “doing business on a handshake,” and maintains his small-town routes to establish lasting relationships.

Nov. 2, 2016

Georgia-based independent distributor Myron Colley puts his trust in people. He follows the mantra of “doing business on a handshake,” and maintains his small-town routes to establish lasting relationships.

“I’m used to business on a handshake. I do business with you the way I want to be treated.”

Colley established Goliath Tools & Equipment in October 2014, and in just two short years he has created and maintained two successful mobile routes, and a storefront location for inventory overflow and additional sales.

Distributor Donald Heath runs his Augusta route and distributor Nicholas Kapp runs his Savannah route, while Colley’s wife, Lisa, assists with day-to-day operations at the storefront location in Metter.

If Colley isn’t at the storefront or one of the tool trucks, he’s in his “home office,” a 2012 Ford Super Duty pickup truck, where he says he spends 75 percent of his time on the road between routes, the storefront and his farming operation.