Transforming retail: Engaging customers through information, influencers and interactions

Nov. 23, 2012
Confronted by consumers who demand highly personalized products and services, automakers must cast aside traditions more than a century old and pursue innovative new retail business models.

Consumers are beginning to view their cars in the same light as their tablets and mobile devices, which means they are not only looking for quality, safe, reliable transportation, but are also beginning to view their vehicles as another extension of their digitally connected lives.

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