EasyCare announced that it is adding prepaid maintenance to the benefits it provides automotive dealerships. The fully customizable EasyCare Maintenance program is co-branded, with the dealership selecting customer benefits, including service intervals and terms.
"We are excited to be able to offer this new, leading edge benefit to the dealers we serve," said Larry Dorfman, chairman/CEO of EasyCare. "EasyCare Maintenance increases customer retention, encourages consumers to regularly maintain their automobile to prolong its use and efficiency, and adds affordability to car care. This new benefit furthers our commitment to ensuring that every driver enjoys buying and owning their vehicle."
At the heart of EasyCare Maintenance is the ability to drive more customers, buying more from a dealership, more profitably. EasyCare Maintenance can be included in a customer's monthly car payment, helping customers budget while removing financial uncertainties around maintenance costs.
Dealers can select service intervals that best fit customers' needs with the ability to offer coverage for up to five years or for a set amount of miles. The benefit is applicable for any make, model or year vehicle.
Cost-Effectiveness of Proper Maintenance
According to research by CarCare.org and sourced by Carfax, 77 percent of all vehicles need service or parts, with these areas being the top three requiring service: engine oil (22 percent), engine cooling systems (20 percent) and brake service (18 percent).
"Keeping your car well-maintained helps prolong its life, reduce the chance of unexpected repairs and maintain its value," said Larry Gamache, communications director at Carfax. "The challenge for many car owners is staying on top of what maintenance is needed and when. A prepaid program like EasyCare Maintenance and the new, free myCARFAX app are great tools to help car owners follow the recommended maintenance schedule and easily keep track of their car's service history."
