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Dana invests in Victor Reinz brand

Oct. 26, 2020
The company says it is looking to ensure high quality technologies are available in the North American aftermarket.

Dana Incorporated has made a significant commitment to the Victor Reinz brand to ensure that the highest quality innovative sealing technologies are available to the North American aftermarket.

“With more than 30,000 SKUs globally and a focus on problem-solving applications, Victor Reinz is well positioned to lead the way as the premier aftermarket gasket and sealing provider in North America,” said Dan Griffin, senior director, aftermarket and digital solutions for Dana. “Dana has built in the required infrastructure and inventory, established direct-supply capabilities, and put an experienced management team and support staff in place to serve Victor Reinz customers and enhance their brand experience.”

Dana’s engineering footprint can be found on virtually every vehicle platform manufactured, and the company leverages the design, material, manufacturing, and testing technologies gained through its original equipment experience to develop Victor Reinz aftermarket offerings.

By employing computer-aided engineering, development and predictive tools, rapid prototype manufacturing, and product validation, Dana engineers can effectively simulate how gaskets will perform in service, ensuring Victor Reinz gasket technology performance. Dana has also made an investment in inventory to meet growing customer demands and was recently presented with the Epicor Receiver’s Choice Award for supplying high-quality content, digital assets, and other customer specific formats to meet ACES and PIES industry standards.

“The Victor Reinz brand benefits from the strength of more than 100 years of expertise,” said Griffin. “With these recent investments in inventory and infrastructure, coupled with enhanced marketing, training, and technical support, Victor Reinz will continue as the trusted brand of choice for professional technicians well into the future.”