Photo courtesy of Hendrickson
Sales Academy Landing

Hendrickson launches Dealer Sales Academy

May 11, 2021
The training module is comprised of videos, assessments, and related resources to help dealer salespeople understand the features, benefits, and specifications of the company’s products.

In Hendrickson’s continuing effort to expand their Innovation Built In philosophy while remaining customer-focused, the company launched a Dealer Sales Academy which will complement the already popular Hendrickson Service Academy. The new Sales Academy is comprised of videos, assessments, and related resources to help dealer salespeople understand the features, benefits, and specifications of Hendrickson products to help guide their customers in making the optimum ride solution choice.

The new academy will roll out in a phased approach starting with four truck products:

  • HAULMAAX EX- Heavy-duty rubber suspension
  • ULTIMAAX- Advanced severe-duty rubber suspension
  • SOFTEK NXT- Integrated monoleaf suspension and steer axle system
  • STEERTEK NXT- Fabricated front steer axle

A variety of additional trucks suspensions, steer axles, trailer products, auxiliary lift axles, components, and other popular brands of Hendrickson, including W&C and Motor Wheel, will follow. Dealer salespeople will take a test at the end of each module and, after passing, will receive a certificate of completion.

“This endeavor complements our virtual training initiatives as the market is demanding the training flexibility, and travel has not fully returned to our industry,” said Jeff Sass, vice president of marketing at Hendrickson.

“Hendrickson has developed a training tool that provides a comprehensive review of their products,” said Matt Smart, director of fleet sales, Cumberland International. “The format is quick hitting and yet detailed and repetitive to reinforce the material. Many suppliers provide training that is simplistic; Hendrickson’s requires the student to pay attention in order to pass the course. I recommend every truck salesperson take this training.”

The Hendrickson Sales Academy is now available online at sales-academy.hendrickson-intl.com and is also available on the Hendrickson mobile app. Dealers who register and complete training in May 2021 will be eligible to win a $100 Visa Gift Card.