“The introduction of our 4-inch round STL104 Series custom logo lights expands the creative possibilities for fleet branding significantly,” said Dustin Smith, vice president of sales for Optronics International. “Unlike vinyl graphics or conspicuity tape that can fade or be damaged, these LED lights create a dynamic brand presence that attracts attention both day and night while serving their essential safety function.”
Each light features 29 SMD LEDs configured for the lamp’s round footprint, with 10 LEDS paired with optics for optimal light output, and the other 19 LEDs illuminating the logo during stops and turns. The 4-in. light is FMVSS compliant for under 80-in. applications and may be used in over 80-in. applications when properly installed, the company said. It also features PL3 connection and grommet mounting, with other connection and mounting options available.
The light requires minimal setup costs, Optronics said, and it can take as little as 120 days for a fleet to receive its lights from ideation to delivery. Customers need only submit a high-resolution image of their logo, then Optronics’ team creates a visualization of how the light will look. Minimum order quantities start at 500 pieces, and volume-based pricing tiers begin at 2,500 units annually.
The lamps also meet all DOT requirements, with each logo design tested for photometric compliance and shock and vibration resistance, as well as all other FMVSS 108 requirements.
STL 104 Series 4-in. round custom logo lights are available to order now, with deliveries beginning in Q3 2025. All lamps come with Optronics’ lifetime LED warranty protection.
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