Isuzu adds vehicle wraps to truck buying process

Isuzu is launching a program with Wrapmate to offer film wraps and graphics directly at the point of purchase. The program will be available at more than 300 Isuzu dealers across the U.S. and offer fleets "a streamlined, turnkey branding solution," the company said.

Fleet buyers can view digital mockups of branding options for Isuzu N-Series and F-Series trucks with van bodies during the early stages of the buying process, and bundle the graphic costs into the purchase agreement. Financing is available for qualified buyers.

“By integrating vehicle graphics into the purchase process from the beginning, dealers can help customers visualize their trucks earlier, compare options with confidence, and move forward faster with smarter decisions,” said Brian Tabel, Assistant Vice President of Marketing at Isuzu Commercial Truck of America.

The program utilizes premium 3M film wraps for durability and a consistent look.