Noregon appoints Bill A. Hathaway as new CEO

April 4, 2025

Bill A. Hathaway has served on Noregon’s leadership team since 2018 and had a hand in some key product launches.

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Noregon has promoted Bill A. Hathaway to chief executive officer. The son of Noregon founder and executive chairman, Bill G. Hathaway, Bill A. has played a critical role in the launch of many Noregon products and services since joining the company in 2016, from remote diagnostic software TripVision and continual upgrades to the JRPO diagnostic tool to the more recent Technician as a Service (TaaS) solution and just-released ShopPulse shop managament platform.

“I am incredibly grateful for the opportunity to serve Noregon and its leadership team. I have so much respect for this organization and the role it plays in keeping vehicles and equipment operating safely," Bill A. Hathaway said. "I look forward to building upon Noregon’s incredible foundation and leading the business into the future.”

He has served on Noregon’s leadership team since 2018 and oversaw the organization’s sales, marketing, and product management efforts in his most recent position as chief revenue officer.

“No one better understands Noregon’s vision, long-term goals, and what is required to achieve them. Bill has been an integral part of Noregon’s growth, and I look forward to even greater success under his leadership,” the elder Hathaway said.

He quickly climbed the ladder and led the restructuring of Noregon’s sales strategies with oversight of the national accounts sales team. Hearst acquired a majority stake in Noregon in 2021.

Hathaway has also served on a variety of boards and committees in the industry, including organizations such as ATA, TMC, MEMA, and SAE.

Bill G. said the new CEO's experience in several roles, working with industry leaders, customers, and partners "is a major asset to Noregon and our long-term vision."

Part of that vision is enhancing trucking's adoption of technology, as evidenced by remarks he made in an an interview.

A few years ago, Bill A. noted that despite trucking's history of lag in technology adoption, there has been a "technology renaissance taking off in recent years." And that's in large part due to accessory suppliers and industry stakeholders working on solutions to assist OEMs. This has become more necessary as truck manufacturers have added a vast amount of emissions and safety technology to their trucks due to regulations. Since Hathaway came to Noregon, ELDs are now mandatory and telematics have taken off to drive asset location and real-time health insights used to improve uptime and schedule maintenance.

"Trucking companies have realized that they cannot remain competitive without keeping up with these new advancements," he added.

Hathaway is a LEAD ATA program graduate and recipient of the 2022 SC Biz New’s award for 2022 Icons and Phenoms. He also holds a degree in Business Administration and Management from Furman University.