Advance Auto Parts introduces lower-cost ARGOS Oil and Fluids Line

Advance Auto Parts has launched ARGOS, a new owned brand of engine oils and automotive fluids that will be available through Advance and Carquest locations nationwide in early 2026. The product line is designed to meet growing demand for affordable maintenance products as fleets and consumers keep vehicles in service longer, with the average age of vehicles on US roads reaching an all-time high of just under 13 years.

“Affordability, reliability and strength are the three clear priorities we hear from our customers when it comes to quality automotive products,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “ARGOS delivers on those qualities. It’s a product line built for today’s drivers, DIYers, and professional technicians. We’re excited to help our customers’ cars last longer, for an affordable price.”

Advance says ARGOS offers engine protection and performance comparable to national brands, but at a lower price point that could reduce per-vehicle service costs for shops and fleets.

Initial availability will focus on oils, starting with synthetic blend and full synthetic heavy-duty motor oil in mid-February, followed by passenger car motor oils in multiple formulations in early March. By May, the ARGOS lineup is expected to expand to include automatic transmission fluid, bulk fluids, gear oil, small engine oil, and performance chemicals.

ARGOS products will be sold exclusively through Advance Auto Parts and Carquest US stores, as well as online.