One Wabash
microsoftteamsimage16

Wabash enters joint venture with Fernweh Group

Nov. 2, 2023
Wabash and the Fernweh Group are working together to develop Wabash's digital service platform and e-commerce offerings.

Wabash and the Fernweh Group have begun a strategic join venture as of Oct. 26 with the goal of expanding Wabash Parts’ distribution network and the company’s Trailers as a Service (TaaS) program through an expanded e-commerce platform.

Read more: The post-pandemic parts plan: Distributor and supplier solutions

“In 2020 we made a strategic pivot to transform the company so Wabash would be ready to meet the needs of the future, including shifting resources to lead the end-to-end digital transformation of our industry,” said Brent Yeagy, Wabash president and CEO. “This joint venture with Fernweh is the next step in that transformation and will allow Wabash to experiment, learn, and iterate with speed.”

The two organizations specifically entered a 49:51 joint venture with Ayna.AI to scale-up Wabash’s digital platform. With their partnership with Fernweh, Wabash will first expand its parts availability at parts.onewabash.com, then scale its TaaS capabilities with value-added services for dealers and customers, such as bespoke partnerships with technology and logistics providers, the company stated in a press release.

“We look forward to helping Wabash accelerate its technology roadmap by expanding partnerships with third parties in the logistics ecosystem that reduce customer and supplier friction in the exchange of services and solutions,” said Nick Santhanam, Fernweh chief executive officer.