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Fullbay acquires Dieselmatic Digital Inc.

April 8, 2022
The acquisition allows Fullbay to offer strategic digital marketing services to complement its commercial vehicle repair shop management software.

Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, has acquired Dieselmatic Digital Inc., the digital marketing agency focused exclusively on diesel repair shops. The acquisition layers the digital marketing services of Dieselmatic onto the shop management software Fullbay already offers to help drive demand for repair shop businesses. Terms of the acquisition, which closed April 1, were not disclosed.

“Dieselmatic is a great fit with Fullbay and for our clients,” said Patrick McKittrick, CEO of Fullbay. “Their existing brand equity combined with their demand-generating digital marketing services grows our scope and capabilities. Dieselmatic will drive more business into shops, while Fullbay will help shops execute on that business as efficiently as possible.”

Dieselmatic is known across the heavy-duty truck repair industry for bringing full-service digital marketing solutions to repair shops, including sophisticated websites and strategic marketing acumen. Working exclusively in the commercial vehicle repair industry allows the Dieselmatic team to create unique content, coupled with proven digital techniques and strategies that consistently improve online rankings. Dieselmatic's knowledge of the commercial repair industry allows them to "hit the ground running" and doesn't require shop owners to spend their valuable time explaining the industry to their marketing partner.

“We will continue to grow Dieselmatic for our existing customer base, as well as Fullbay’s customer base, and beyond,” said Nick Adams, managing director of Dieselmatic. “This is the new way of marketing a heavy-duty repair shop—by knowing where you spent your money and capitalizing on those channels.”

The acquisition transition will be seamless for existing Fullbay and Dieselmatic customers and employees. Fullbay expects to retain all employees of both organizations, and anticipates continued growth through cross-branding, customer integration, and implementation of best practices. Future integrations between the two brands will include an end-to-end analytics dashboard that provides shop owners with a true ROI on marketing.

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