Equipment

43rd Shell Rotella SuperRigs opens registration

April 16, 2025

The 43rd truck beauty contest has opened registration for owner/operators across the U.S. and Canada. While waiting for the contest to arrive, here are some of our favorite trucks from the past two years.

Alex Keenan

The 43^rd Shell Rotella SuperRigs truck beauty contest has opened its registration for 2025, with this year’s competitors meeting at the Atlanta Motor Speedway in Hampton, GA from May 29-31. I’ve attended the contest for the past two years and am excited to see what this year’s crop of returning champions and new faces has to offer.

But first, prospective participants should know that they can register here, which will give them a chance to win more than $25,000 in cash and prices, let alone the chance to be featured in Shell Rotella’s SuperRigs calendar. Also, pre-registering will grant drivers a designated parking spot and allow them to select a preferred judging time, giving them a chance to angle for some extra polishing or avoid poor weather before they show their vehicle.

Then for everyone else, Atlanta residents will be able to look forward to the annual Truck Parade, fireworks display, truck lights competition, and live music that comes with SuperRigs. For myself, I’m looking forward to seeing the unique colors and themes that come with each truck, especially since I’m a sucker for bright colors and cheeky design quirks.

To check out some of my favorite trucks from the past two years, see the gallery above, and Fleet Maintenance will see you in Georgia.

About the Author

Alex Keenan

Alex Keenan is an Associate Editor for Fleet Maintenance magazine. She has written on a variety of topics for the past several years and recently joined the transportation industry, reviewing content covering technician challenges and breaking industry news. She holds a bachelor's degree in English from Colorado State University in Fort Collins, Colorado.